Virgin Active Lifestyle
Here the lighting was soft and big. So not the usual contrast and punch for advertising shoots like Sneijder Nike , Istanbul. Softboxes and diffused umbrellas were moved around each different location. Naturally battery monobloc lights (Profoto B1 500, Broncolor Siros 800w, Elinchrom ELC ProHD 500/1000w) help you to move fast around the location. Always using a light meter (sekonic) to measure the daylight and the two flash heads individually and then together.
The Om Magazine photoshoot has similar lighting as this too is for lifestyle and healthy living client. With no dark contrast to the lighting. Clean and light.