adidas F50

Six days shooting at Black Island Studios in London and Manchester to produce the F50 campaign of world class premiership football players Ashley Young (Manchester United), Gareth Bale (Real Madrid), Emmanuel Adebayor (Kayserispor, Turkey), Shaun Wright-Phillips (ex Manchester City / Chelsea), Petr Czech (Arsenal / Chelsea). In both cities the shoots were produced with the 24 Productions team.

Another big studio set-up for this job with a black background set with large black velvet drapes at the back and sides. The second set was with extra wide arctic white colorama.

Close-up portraits and capturing movement in the images were part of the brief. As well as keeping an advertising quality feel by producing clean and punchy images.

All the premiership football players were in the photo studio as they were released from other media duties and came to our set. Shooting them in various kit and boot changes, in different poses, and with different lighting set-ups. Very similar (black cloth background and white colorama background) to the British and Irish Lions shoot.

We had two main set-ups; one with 2400w Profoto 8a flash lighting power packs and another with arri 1.8k hmi continuous light hired from PKE Lighting.


London / Manchester